What is rvca brand stand for

Run faster. Leave it all on the concrete. This is your workout. This is where the change is made. Move effortlessly from the gym to the streets in the RVCA sports collection for men and women, featuring premium athletic shorts, leggings, tees and sports hoodies to keep it fresh while helping you reach peak performance.

Mens Sport Pants. Mens Sport Jackets. Mens Sport Shorts. Mens Sport Hoodies. Womens Sport bras. Womens Sport shorts. Another way RVCA gets into the public eye is by supporting charities, which has been a set policy from the start, given Tenore's humble beginnings.

Against the Grain We know that selling a lifestyle, especially when it manages to blend Southern California surfer cool with iconoclastic bohemianism, can be successful. But how often do you get a business that can turn a profit by producing a magazine, works of art, surf boards, skate gear, bicycles, and music; designing clothes from scratch; and sponsoring skaters, mixed martial artists, surfers, charity events and concerts around the globe? Almost never. RVCA's own yin and yang.

Tenore's affinity for all things binary shine through every aspect of the business, starting with its headquarters. It's laid out like an airy, art gallery labyrinth. It houses a sound-proofed recording studio, designers' room filled with old sewing machines and fabric swatches, and apartments for night-owl artists, musicians and athletes. In the design room, dozens of square-inch T-shirts offer a one-year glimpse into the future of RVCA's catalog.

While most of Tenore's advocates are no dilettantes--many are preeminent artists and well-known athletes in the action sports world--a big part of his business plan is about remaining cutting edge through the discovery and promotion of new talent. When they're brought on, limited-edition designs are produced with partial proceeds earmarked for a charity of the artist's choice.

Sixty-five full-time employees keep track of the advocates and their various contributions to RVCA in both its headquarters and first storefront, which has taken root on prime real estate at the corner of iconic Haight-Ashbury in San Francisco.

Its footprint may be growing, but it's not seeking to grow out of its niche. But we also want to try to be everywhere," Tenore says. As part of its growth strategy, no additional accounts will be added to RVCA's distribution in At present, the brand is sold in accounts in the U. Kevin Ancell may not be able to get his hands on any of his own designs, but it's a good bet RVCA fans around the world have found them.

Which leads one to believe that, contrary to popular belief, RVCA does have a business plan. Entrepreneur Store. Marilisa Barbieri. Ido Wiesenberg. Spencer Tierney. Skip to content Profile Avatar. Yet, due to its logo design, it is usually referred to as V. However, in reality, it is U and not V. Thus, it is actually pronounced as ru-ka and not RVCA individually pronounced.

This company sells shorts and other equipment and materials related to skateboard and surfing. In fact, they are closely associated to this culture and have been known as one of the best producer for items related to the said sport.

RVCA is actually known for its unique designs, graphics, and patterns. Their designs really evoke life, color, and action. Thus, they have garnered popularity not only in the US and Australia, but all over the world.