What do visitors want from a website

The data show that visitors value quick access easy navigation, visuals to relevant, high quality information answers, advice, insights. The majority of both visitors and marketers responded that easy access to relevant answers is the key characteristic of a website. Far fewer visitors listed beautiful design or team bios as the top three characteristics. These are less likely to be a top concern for visitors. But visitors were twice as likely as the marketers to choose beauty.

Marketers were far more likely to list brand story and social proof as one of their top three options. Of course, these are important to marketers because they can improve conversion rates. They could choose up to three options from a list of common website features. The data shows far less alignment than the previous section. You can almost feel the tension between the website and its visitor. Visitors want features that help them get to information quickly: search boxes, chat and social media buttons.

And the research shows that slideshows are not generally effective. Conversion expert Peep Laja also warns us about taking these findings as a prescription for B2B website features. For instance — people say they want sliders. Overwhelming evidence shows that it harms conversions, e. They might just not be aware of it. The features that collect visitor data CTAs, content gates and popups are the features that marketers find the most important.

No surprise. But how do visitors feel about gated content? We asked our respondents if they agree to these statements:. Looks like visitors are fine with the transaction, trading their contact info for relevant content. Two thirds of respondents agreed or strongly agreed with the statement. The data shows that highly debated tools like gates or pop over modals… work! And most important to marketers? Next, we look past the UX and into the formats of the website content.

Both groups could choose up to three options from a given list. The data reveals the different preferences between the consumers and the creators of the website content. It shows the high value we all place on third-party endorsements.

But the research suggests we should prioritize testimonials over case studies. Bonus points for video testimonials. They combine two of the top format preferences of visitors.

Visitors find original research to be more valuable than how-to content. Respondents chose from a list of traffic sources, online and offline. The data shows both alignment and differences. Search engines are the top pick for both B2B visitors and marketers. Makes sense. And search is intent-driven. B2B marketers like word of mouth and referrals.

These visitors have even stronger intent. These visitors often convert quickly, sometimes going straight to the contact form. Visitors seem to prefer social media.

Give us a call, or contact us through our web form: Click Here. Office Location: S. Gadzooks Drive Sandy, UT Want to Sell On Amazon? Ecommerce Trademark Registration - What to Know. What tasks do visitors hope to accomplish while on your website? How easy is it for visitors to your website to find what they need or want? Is there enough information available on the website for visitors?

Visitor Success In reality, not every visitor to your website wants to purchase your products or services today. Identify the factors that will help you determine if visitors enjoy using your website such as pages viewed per visit, time on site per visit, bounce rate, requests for more information, newsletter sign-ups, file downloads, click-through rates on ads, comments on blog posts, shopping cart abandonment rate, and purchases.

Implement methods to effectively measure and understand visitor engagement and success. Blog post author Mike McEvoy has a strong and successful history in the technology business world.

Web Presence Solutions Have questions or need more information? More From Our Blog They are entrusting you with their hard-earned dollars, so they expect a way to get in touch outside of a simple email address; although that is a nice thing to offer as well. Highlighting a phone number in a place easy to locate shows that you want your customers to stay happy.

Reynolds Solutions offers building solutions. They make it easy for customers to get in touch by placing a toll-free number in bright red in the top right corner of their home page. The header is sticky and remains in the same location as visitors navigate through the site. A static location keeps the contact info front and center and makes it easy for users to find. Users want consistency in your branding methods.

The overall tone, design, and personality should stay the same no matter how the consumer comes in contact with your brand. Users get frustrated with big changes , too, so think them through carefully before completely changing the look and feel of your site.

Users want a clear look at what you have to offer and why it is the best option for consumers. Make information easy to locate, including any warranty type information. Note how they use images to highlight the look of each product line, a short header description, and then a short summary of the product. Users can then click on a link for even more information on that particular line of flooring.

Clear direction guides them and explains what action they should take next. A strong CTA is easy to locate because it contrasts with the rest of the page.