Why brand guidelines

Want to see what an in-depth style guide looks like? Microsoft PowerPoint or Google Slides are two programs you can use when building brand guidelines as they allow you to easily incorporate images, words, screenshots, and more.

Once you have a brand guidelines document, here are three ways to make sure it gets used and maintained:. When do I use brand guidelines? Some businesses create loads of different assets, while others may be fine with a simple website and social media channel setup especially if most of their communication happens offline.

As a design-focused organization that uses several symbols and color variations of its logo, you can see how this document is a must-have for brand consistency. Then get down to marketing your amazing products or services with confidence.

Consistency for the win! Use Looka's AI-powered platform to create a logo, design a website, and build a brand you love. Forgot password? Don't have an account yet? Contact us to discuss your project. Well-developed brand guidelines bring consistency, recognition and loyalty to your business. What are brand guidelines? The exact colours used in your logo, including the codes for different uses. Secondary Colour Palette.

These are complementary colours that can be used for other types of communications. Typography — Your font has to be appealing and work along with the product and its values. Think about the most recognizable brands off the top of your head. The same brand colors are reflected across every piece of creative. The language sounds familiar. From there, they showcase their core values, what drives their company, and their goals. Visually, the company has bold and vibrant colors with typography and photography working together to create a memorable experience.

WeWork is a company all about bringing professionals together physically, and they take the same approach in their brand guidelines. Offering an immersive experience, rich with a compelling mission statement, well-articulated color palette, and iconic typography, they put forth a well-defined brand.

Copper created a brand that caters to their desired audience, teens planning ahead for financial independence. With a bright, neon-inspired design, the brand incorporates its color palette and photography to convey a youthful and fun experience. Starbucks is easily one of the most recognizable brands today. Almost everyone around the world has held a cup that bears the infamous mermaid. From their logo, color palette, and influential photography, their guidelines have made Starbucks an iconic modern brand.

Twitter is another highly recognizable brand. Their minimalist logo creates instant recall with their audience. Their mission statement boasts their desire to share what is happening worldwide, giving their audience a transparent view of what to expect. Uber , the famous ride-sharing app, goes the extra mile to create a unique brand. Skype , the Microsoft-owned telecommunications service, also boasts a minimalist yet highly recognizable brand. Sometimes knowing what not to do is as important as knowing what to do.

Your brand assets and the appropriate use of them logo, color palette, typeface, spacing, backgrounds, etc. Consistency Every time someone visits your website, sees your business card, or receives marketing material from your company, they receive a perception of your company outside of the content they actually consume. Recognizable Keeping your brand consistent allows it to be more immediately recognizable within your industry and with your target audience.

Staying Focused When introducing new products or services, a brand can get stretched too thin. What is Included in Brand Guidelines? Color Palette These are the colors that make up your brand. Typography Brand guidelines will include typefaces and families, font sizes, and the hierarchy of the fonts your brand uses.

Logo Design How your logo should be displayed in different formats is an important part of your guidelines. Additional Elements that may be included: Imagery Imagery could include the style of photographs, wordmarks, or icons your company uses on your website or marketing materials. Share Tweet Share Share Email.